Showing posts with label music. Show all posts
Showing posts with label music. Show all posts

Thursday, March 1, 2012

Independent Music Promotion on the Web: 3 Steps to Success


Let's face it, the wildfire spread of web-based portals designed to introduce independent music to the world has created a bewildering array of opportunities and costs. So where do they all balance out? When does the cost of signing up to yet another music promotion service yield results? What results are we looking for anyway?

The key is to make your web promotion targeted, systematic and rich.

What is the main drive for independent artists promote their music on the web? The fundamental incentive for web promotion is the opportunity to get your music heard by people who might otherwise never know that you exist! If people know you exist they can become fans and repeat-listeners. Which of those fans buy CD's and downloads? Targeted listeners.

The most important goal of web promotion is to attract targeted listeners.

Any independent artist who says they use the web to sell their music has missed the primary target - attracting targeted listeners. Attracting targeted listeners should be every independent artist's first priority. Remember, you don't sell your music - listeners BUY your music. It's a buyers market. The more targeted listeners you have, the more sales you make - provided you are systematic in getting your targeted listeners.

The best way to get targeted listeners is to be systematic.

Many artists tend to approach their web promotion thinking that since they have a website and have signed up to a couple of artist showcase sites, that the listeners will just come pouring in. Yes you have managed to target some potential listeners, but you still have to shout, "Hey, over here...you'll like the sound of this!" A systematic approach to getting listeners to hear your music will attract and maintain their interest. But remember to make sure you have the content ready for the listener to enjoy.

Sites rich in content will retain your targeted listener.

In the independent artist's case, the rich content is the music. This may seem like old news, but look at the amount of independent artist websites that give the visitor loads of info about the band but very little (or hidden) ear candy. Music should be the first thing a visitor gets. At the very least they need an obvious link to where they can listen to your music. And not just one or two tracks but a variety of your music. Independent artists have to remember they have not had the radio exposure to model the presentation of their music after more well established acts. Listeners need to be convinced they like your independent music before they will buy it.

So the question is how to make your web promotion targeted, systematic and rich?

Tips for Targeting.

The best targeted listeners on the web will be those that make it to your website. Find a way to know who they are. Setup a newsletter and make it easy to sign up to it. People interested enough to want to receive news about you are your hardcore web fans, keep them happy.

The next best group of targeted listeners are those that hear your music on other sites. Try to pick sites that allow listeners to link to your site. If they like your music they might click on that link to visit your site. You can then find out where these visitors are coming from. Find a good web statistics package that lets you know which sites your visitors are being referred from. Take note of those sites and focus your efforts with them accordingly.

When choosing sites on which to promote your music, check to see if they offer any individual stats relating to your music. Like how many track plays or page views you and your music receive on their site. This way you can check in periodically and monitor your performance with these sites.

Systematic Steps.

The key to being systematic is organization. Keep a note of all the sites you use to promote your music, a brief description of what they do and how much it costs. Try to get into the practice of monitoring all of them regularly. Take note of which sites are getting better results than others and focus your efforts accordingly. You might pay for minimal promotion on one website, while another gets you loads of listeners for free. Naturally you'll want to put more effort into updating the sites that are getting better results.

Provide a link on your website and newsletters to all of the sites you use to promote your music. Remember your website visitors are your hardcore web fans and are the most likely to check out and spread the word about your spot on other websites. So encourage them to visit your profile on other websites. At the very least it raises your stats on those websites - making your music look more popular!

Try to create a ring of sites that link to each other though the content you supply. For example, you might have your music on your own website and two other showcase sites - Site A and Site B. Your site should without a doubt link with Site A and Site B. Site A should link with your site and Site B, Site B should link with your site and Site A and so on. What if these sites don't allow you to setup links to other sites? Put a web address in the areas where they do allow you to supply content. Like biogs or descriptions.

The ultimate aim of linking all your sites is to provide your listeners with a variety of access points to your music, as well as access to the different ways various sites may deliver your music. Remember to link to your specific page on the site and not just the site itself. Your site linked with a site that play your tracks on Internet radio, linked with a site that sells your downloads, linked with a site that sells your CD's provides for a powerful combination of exposure.

Be Rich

Without money! That is the challenge that most independent artists face. The conventional approach to selling music is that it should not be too readily available to listen to, should the incentive for listeners to actually buy albums be undermined. This has persuaded independent artists that they should limit web listeners to low-quality snippets of streaming audio.

Independent artists have to remember they don't have the resources and finances to support the "shotgun approach" of spraying their music across radio and music television. Big artists have big companies behind them that need to recoup the costs of mass media exposure, and therefore try to limit the extent to which listeners can sample their music on the web. Listeners have already heard the music and are trying to find a copy of their own.

Conversely, listeners haven't had a chance to listen to independent artist through conventional media. Therefore independent artists can't assume that people will buy their music off of a website if they don't get a chance to really listen to it. If people have already heard an artist's music, and like it, the value they pay for is in owning a copy they can play whenever they like. If people have not already heard an artist's music, the value is in being able to sample as much of the music as possible.

So being rich is providing your listeners with as much of your music as they want to listen to before they buy it. Now you don't have to make all your tracks available for free download, but you can provide good quality, full-length streams that impress the listener and enhance your sound. Not tight-fisted snippets that lose the listener because they are lo-fi and over before they attract the listener's interest.

Being rich is also making your music available in a variety of formats for different audiences. Telling fans that your music can be heard via Internet radio, on-demand streams, mp3 downloads and mail order CD means you can appeal to listeners who prefer more than one type of media. You can also use your web promotion to go beyond simply plays and sales - consider licensing.

Licensing your music for use with television, film, advertising, websites, video games and other multimedia will open up your listening audience, provide revenue and introduce a degree of professionalism to your career that attracts the notice of industry reps and A&R. Adding this depth to your web promotion helps to enrich the presentation of your music and retain targeted listeners.

So remember: a) maximise your targeted listeners, b) be systematic in obtaining them, and c) retain them by making sure your own site and other sites are rich in content.




Nick Hooper has helped to create Tunetrader, an online platform for the promotion of independent music at [http://www.tunetrader.com]




Win Friends & Influence People Through Music -- Is It Possible?


The idea that studying music improves the social development of a child is not a new one, but at last there is incontrovertible evidence from a study conducted out of the University of Toronto.

The study, published in the August issue of Psychological Science was led by Dr. E. Glenn Schellenberg, and examined the effect of extra-curricular activities on the intellectual and social development of six-year-old children. A group of 144 children were recruited through an ad in a local newspaper and assigned randomly to one of four activities: piano lessons, voice lessons, drama lessons, or no lessons.

Two types of music lessons were offered in order to be able to generalize the results, while the groups receiving drama lessons or no lessons were considered control groups in order to test the effect of music lessons over other art lessons requiring similar skill sets and nothing at all. The activities were provided for one year.

The participating children were given IQ tests before and after the lessons. The results of this study revealed that increases in IQ from pre- to post-test were larger in the music groups than in the two others. Generally these increases occurred across IQ subtests, index scores, and academic achievement.

While music teachers across the country greeted the new research enthusiastically, in fact, many other studies have previously shown a correlation between music study and academic achievement.

In 1997, well known music researchers Frances Rauscher, Gordon Shaw and their team at the University of California (Irvine) reported that music training is far superior to computer instruction in dramatically enhancing children's abstract reasoning skills, the skills necessary for learning math and science. A group led by the same two scientists had earlier showed that after eight months of piano lessons, preschoolers showed a 46 percent boost in their spatial reasoning IQ.

The March 1999 issue of Neurological Research published a report by another group of researchers, also at the University of California (Irvine), who found that second-grade students given four months of piano keyboard training, as well as time playing newly designed computer software, scored 27% higher on proportional math and fractions tests than other children.

Students with coursework and experience in music performance and music appreciation scored higher on the SAT, according to a Profile of Program Test Takers released by the Princeton, NJ, College Entrance Examination Board in 2001. This report stated that students in music performance scored 57 points higher on the verbal and 41 points higher on the math, and students in music appreciation scored 63 points higher on verbal and 44 points higher on the math, than did students with no arts participation.

Another part of this same study shows that longer music study means higher SAT scores. For example, students participating in the arts for two years averaged 29 points higher on the verbal portion and 18 points higher on the math portion of the SAT than students with no coursework or experience in the arts. Students with four or more years in the arts scored 57 points higher and 39 points higher on the verbal and math portions respectively than students with no arts coursework.

Another study also found support for a relationship between math achievement and participation in instrumental music instruction. The researchers found that students who participated in instrumental music instruction in high school took on the average 2.9 more advanced math courses then did students who did not participate.

In fact, various studies over the last 10 years suggest teaching kids music can heighten their aptitude for math, reading, and engineering. (One explanation for improved ability in mathematics is that music theory is based on mathematical truths. Rhythms are divided into fractions - half notes, quarter notes and eighth notes. Scales have eight tones, and the steps between them follow an equation.)

A McGill University study in 1998 found that pattern recognition and mental representation scores improved significantly for students given piano instruction over a three-year period. The researchers also found that self-esteem and musical skills measures improved for the students given piano instruction.

And data from the National Education Longitudinal Study of 1988 revealed music participants received more academic honors and awards than non-music students, and that the percentage of music participants receiving As, As/Bs, and Bs was higher than the percentage of non- participants receiving those grades.

In 1994, a report entitled "The Case For Music Study In Schools" was printed in Phi Delta Kappan, the professional print journal for education. It included details of research conducted by physician and biologist Lewis Thomas, who studied the undergraduate majors of medical school applicants. Thomas found that 66 percent of music majors who applied to medical school were admitted, the highest percentage of any group.

The same report asserted that the very best engineers and technical designers in the Silicon Valley industry were, almost without exception, practicing musicians.

The world's top academic countries also place a high value on music education. In a study of the ability of fourteen year-old science students in seventeen countries, the top three countries were Hungary, the Netherlands, and Japan. All three include music throughout the curriculum from kindergarten through high school.

St. Augustine Bronx elementary school, about to fail in 1984, implemented an intensive music program, and today 90 percent of the school's students are reading at or above grade level. And a ten-year study at UCLA tracked more than 25,000 students, and showed that music making improves test scores. Regardless of socio-economic background, music-making students get higher marks in standardized tests than those who had no music involvement. The test scores studied were not only standardized tests, such as the SAT, but also in reading proficiency exams.

Music training helps under-achievers as well, according to research published in Nature magazine in May 1996. In Rhode Island, researchers studied eight public school first grade classes. Half of the classes became "test arts" groups, receiving ongoing music and visual arts training. In kindergarten, this group had lagged behind in scholastic performance. After seven months, the students were given a standardized test. The "test arts" group had caught up to their fellow students in reading and surpassed their classmates in math by 22 percent. In the second year of the project, the arts students widened this margin even further. Students were also evaluated on attitude and behavior. Classroom teachers noted improvement in these areas also.

In 2005, it appears the pace of scientific research into music making has never been greater. The most recent evidence from the University of Toronto confirms what many other researchers have already detected - that music boosts brainpower, academic achievement,socialization skills, and emotional health.

It's logical, when you think about it. People who learn to play an instruments are in groups -- bands, choirs, orchestras, combos, worship teams, etc. And working and making music with others is bound to help relateabilty with people and foster close bonds with fellow musicians.

So it appears that learning to play music, whether guitar, piano, or some other instrument, actually does contribute to your ability to "win friends and influence people."




Duane Shinn is the author of over 500 music books and products such as DVD's, CD's, musical games for kids, chord charts, musical software, and piano lesson instructional courses for adults. He holds an advanced degree from Southern Oregon University and was the founder of Piano University in Southern Oregon. He can be reached at http://www.pianolessonsbyvideo.com He is the author of the popular free 101-week e-mail newsletter titled "Amazing Secrets Of Piano Chords & Sizzling Chord Progressions" with over 55,000 current subscribers. Those interested may obtain a free two-year subscription by going to http://www.playpiano.com/




Legal Music Downloads


On July 28, 2004, French Internet access providers and music copyright owners signed a joint national charter aimed at cracking down on illegal downloads and expanding the amount of legal music tracks available online (AFP). This is the latest in a series of moves taken across the world to combat music piracy as production labels see more and more of their profits being lost to illegal downloads of music files.

The music industry has been saying the same thing for several years now: peer-to-peer (P2P) file sharing networks are exponentially distributing pirated music across the world through the Internet, and this constitutes a copyright infringement. In English, this means that the fact that I downloaded a Tori Amos track through Kazaa yesterday and am listening to it right now makes me a criminal. So far, so good. Quite true as well.

But the real problem is not that people do not want to pay for music. Often I sample new music off the Internet before buying the CDs. Chances are that if I like most of the album, I'm going to buy it. On the surface this is what radio stations do when they play music. The difference, however, is that it has become insanely easy for me to acquire almost-as-good-as-original quality mp3s of any track that I want to listen to, and even if I don't pay a dime, no one is there to catch me.

The principle of accountability has vanished. When one sees that there are two ways to acquire the same product, but by sacrificing a 'little' bit of quality you can get it for free without being penalized for it, what would most rational people do? P2P networks have made finding music off the Internet ridiculously easy, and most of us tend to 'forget' our social responsibility when it comes to such 'trivial' matters. To contribute to this, copy-protection techniques used on CDs by major production houses are always a step behind the latest cracking algorithms, and steps taken to prevent 'ripping' of CDs and DVDs have proven fruitless so far.

Enter music downloads of the legal kind. Disregarding the small number of 'free' legal music available for promotional purposes, more and more artists and labels have begun to provide a pay-per-download music service. In essence, you can purchase individual tracks or complete albums through a secure online transaction and then download your 'purchase' and, with variable limits to personal use, pretty much do whatever you want to do with it (Several providers digitally encode the files to prevent them from being played on other computers, or to be burned onto CD-Rs)

This is both a move to encourage free-riders such as me to start acquiring 'legal' music and an economic adjustment to the digital music revolution. Developing technologies are changing the way people perceive and use music. The advent of iPod and other mp3 players has meant that more and more people are becoming accustomed to carrying around their complete music collections with the latest players offering space for around 10,000 songs. This holds frightening possibilities for record companies. There is a very real concern within the industry that the CD format is fast going out of style, and as technology evolves, consumer demands for the best 'medium' will change as well. Till a few years ago audio CDs offered unparalleled music quality, a factor record companies used to encourage people to 'buy instead of steal (download)'. However, today's high-quality digital formats mean that audio quality is comparable, and in some cases equal to, CDs. Some experts are even starting to predict that within a decade CDs will become history as digital music will evolve to a point where we will be have access to our entire music collection (hopefully paid for) wherever we want it: in our car, at work, anywhere in the house, even on the beach. Matched with promises (and the reality) of audio quality, this is a serious threat to traditional business.

Thus, providing legal music online is a means of the industry trying to position itself to take advantage of the rising trend of portable music collections. A quick glance across major online music stores tells us exactly so. While offering free-riders affordable music (allowing them to purchase only the tracks they like instead of forcing them to buy the complete album) to ensure that they do not turn to music piracy, sites like eMusic and Apple's iTunes are backing the new trend. iTunes, Apple's online music store, has the added distinction of being supported by perhaps the best mp3 player in the business, the iPod. In this combination, Apple has found a very secure marketing brand and ensured that it takes full advantage of this cross between technology and music.

Legal music downloads appear to be the perfect answer to stopping music piracy, at least the downloading kind. Therefore there is no surprise when one sees major record labels pushing to expand such services. However, recent developments tend to make us question what the overall agenda really is. After a period of consolidation of the digital music market in the last two years, albums available for download online are being priced higher than they would normally be in retail stores. It used to be that you could download a song for $0.99 and a complete album for $9.99, but now stores are setting higher prices, with tracks going for $1.50 or even $2.49 and $11.50 albums being sold for $12.50 and $13.00 online. What is going on?

In positioning themselves to take advantage of changing market forces, the music industry has also hit upon another major factor in determining sales: consumer behavior. Legal music downloads offer people like me the comfort of never having to waste time in retail stores looking for my favorite track from high-school days or wondering when the latest album of Nickelback would hit the shelves. Instead, all the hassles are removed with everything easily searchable, previewable and downloadable from the comfort of my computer chair (and this baby is very, very, comfortable). Consumers may not be usually rational, but they are always looking to save the effort when it comes to making any sort of purchases. Online stores (or is it the major recording labels? Who knows...) are now cashing into this very aspect of human psychology and are beginning to charge extra for a service they are portraying now as a privilege. Having already consolidated their core target market, the time has now come to increase revenues.

Would this drive people back towards music piracy? Highly unlikely. People are not evil, or criminal, by nature. Appeals to their better nature usually work, and that is the strategy adopted by agencies like the Recording Industry Association of America (RIAA) who are actively involved in putting a stop to illegal music sharing. Media campaigns encouraging music lovers to pay a dollar or two for tracks instead of 'committing a crime' by downloading them for free are actually working as slowly but surely, more and more people flock to online music stores. And with existing customers sticking to this more 'comfortable' way of buying music, the industry is finally starting to win back ground it lost due to music piracy.

For more information about this topic please visit http://www.Every.ca

admin@every.ca




Mike Ber is the owner of the Canadian Domain Name Portal called http://www.Every.ca. He is also a contributing author to Canadian Computer Magazine [http://www.computermagazine.ca] and http://www.Developer.ca website.




Massage Magic - Music & Touch


What Massage Therapists Do!

Have you ever thought what massage therapists actually do? Ideally, they provide a safe, warm and comfortable environment. There are soft clean linens, warm aromatic oils, background music, their knowledge of how the body works, warm hands and a sincerely caring touch that guides you into relaxation of those tired and stressed muscles.

Why Do We Need Massage?

It is difficult to imagine the overwhelming scope of what just living day to day can do to our health and well being when we make the trained reactive acceptance to be in stress. We have been educated to deal with negative stressful events in many ways, but our first inclination is to react. Research indicates that the negative health effects of stress may be due to what has been called Accumulated Emotionally Reactive Stress Syndrome (AERSS). This means that the more emotionally negative issues that we are faced with and react too, the more we retain and accumulate stress in our physiology. Stress has been linked to a growing number of illnesses. Attached to all negative events there remains a direct connection to the emotions that either occurred at the moment of the event or shortly thereafter. Each emotional event can present us with an opportunity to make a choice of how we perceive that event. When we react we begin our walk down the path to being stressed. When under stress, we may exhibit a variety of indications that we are under stress, such as anger, frustration, increased anxiety, physical discomfort, higher blood pressure, shallow or hesitant breathing, insomnia, depression and much more. The important thing to remember is that our society has been raised in an environment that bombards us with things that have negative tastes, smells, images, sounds, music, violence, corruption and news etc. All of these touch us emotionally and place our physiology into a sympathetic nervous reactive state. Our Fight and Flight reactions release the stress hormones and the body goes into a defensive posture. Blood goes to the extremities and muscles tense up and as long as we retain the emotion connected to that which initiated the stress, our muscles will remain tensed up and our immune system's ability will begin to decline. We might choose to do things that we normally would not do, such as make attempts to hide or escape from the cause of our stress. On the other hand we could choose to do things that lead to a happier outcome, such as listening to uplifting music, accepting the situation as an opportunity to learn and even receiving regular massages. According to internationally known trauma recovery therapist, David Bercili, "the body is a living organism designed to resolve even the tragic of life's experiences". What if we accepted the root cause of our stress as an opportunity to learn and revise our method of dealing with it?

Can Massage Really Help?

Research from a large number of sources compiled over the last 50 years indicates that receiving a massage on a regular basis can assist in the release of the physically retained symptoms of stress. There are many styles or application techniques of massage. Some, like Sports Massage, are specifically designed to deal with physical trauma. Others provide for a very spiritual outcome and some are very emotionally relaxing. The important thing to remember is that from birth to death we all crave touch. Sincere and unconditionally given touch promotes and enhances our general sense of well-being. It returns our bodies to a natural state wherein the Spirit / Mind / Body connection can begin the process of healing from within.

The Power of Music

There are a large number of studies that indicate that music has power. Music has been used as a background element in massage since massage was performed on the participants of the first Olympic games. You may wonder why music is being used more and more in the medical and mental health community. The answer is, "because music has a direct impact on our emotional state and our emotional state has an impact on our physical state. It has the power to initiate changes in behavioral patterns. It can manipulate the way we express our patriotism, Love, joy, sadness or anger. It can soothe or excite us. Today most Massage Therapists play some sort of relaxing music while giving a massage. Many of our nations hospitals and nursing homes retain the services of Certified Music Therapists. Doctors often play music in the operating room during surgery. It has the power to calm and inspire us at the same time or create a negative effect on our emotions. Research has shown that Music/Sounds that expresses fear, anger, violence and profound sadness negatively effect our stress levels, our learning abilities and then our sense of health and well being experience a decline. On the opposite side of the spectrum, music that is enjoyed, joyful and uplifting has the opposite effect. That brings us to a question. Is it the vibrational qualities in music that interacts with the our emotional vibrations that gives us the opportunity to experience some level of emotional healing which will facilitate an improvement in our general health and well being?

The Vibration of Music & Our Health

Like everything else in the universe, we are in vibration. Within our bodies the movement of fluids, the bio-electrical-chemical impulses from our brains activate movement internal and externally. Hence, we are always in a state of vibration. We create musical vibration by exerting a force that is applied to an instrument designed by nature or man to produce a sound that when arranged a certain way creates music. Be it a stick hitting a hide drum or the stroking the strings of a harp, the sounds of music are simply vibrations traveling through air and contacting our bodies. Most of us have been to concerts or been stuck in traffic beside a car with what seems like a 100 speakers. We literally feel the vibrations of the music that is blasting out at us. Our car and even the ground vibrate. It can be very annoying and that is a negative emotion which can trigger a stressful reaction. What if those vibrations were coming from music that we enjoyed listening to and it was also uplifting? Uplifting usually means different things to different people. There are many factors that can determine what is uplifting. When the subject is musical preferences in our modern society, our entire individual cultural history, which would include our patriotic persuasion, age, religious beliefs, geographic location, parental and peer influences can have a huge impact on what we see as uplifting. What remains is the simple fact that a variety of studies show that uplifting musical vibrations trigger a parasympathetic response in the nervous system and music that is not uplifting can trigger a sympathetic reaction in the nervous system. Many of us would not even shop the way we do without the influence of the background music we hear in the super market or mall. Have you ever noticed that many commercial advertisements have a piece of music that is usually geared towards giving us a feeling of just how "happy or healthier" we would be if we bought that product. It is our natural desire to be emotionally happy and healthy. This "positive emotional input" facilitates the activation of our desire to be happy and healthy and the result is that we may buy the product or service. Our physiology wants be well and to receive relief from the ravages of Accumulated Emotionally Reactive Stress Syndrome (AERSS). Listening too or feeling the vibrations of carefully selected music can enhance the ability of the immune system's energy to facilitate better health and well being.

The Magical Combination - Musical Vibration & Touch

Although usually played in the background, music provides us with a wonderfully joyful method of providing massage. Just listening to it lifts us up emotionally and therefore physically. Imagine what it would be like to actually feel the vibrations of music during a massage! We would become totally immersed in it as we willingly surrender to the power that will allow us to begin the healing process from within. This process can be initiated by combining of the vibrations of Music, which is provided by utilizing the Acoustical Touch System (ATS) (Patent Pending) and the synchronistic application of a massage technique that is called Vibrational Attunement Massage(TM) (VAM). The ATS transmits the vibrations of the music through the massage furnishing and applies it directly to the physiology. This induction of music that is uplifting and enjoyed by the recipient creates a strong desire to enter a deep state of relaxation while retaining the ability to be aware. Depending on the musical selection, which could be very active or very sublime, the recipient could express great joy or fall asleep. It has been noted that drooling and smiling are common responses when playing lively music. After the music begins to send out the vibrations, the Massage Therapist who has been certified and trained to utilize VAM begins to apply the synchronistic touch in concert with the music. In a way the recipient becomes the orchestra and the therapist becomes the conductor. The exchange of energy actually benefits each of them. The recipient goes into a state of deep relaxation and the therapist uses less energy during the session. Both are happy and re-energized at the end of the session and the therapist, because they used less energy to perform the work, are really ready for the next recipient. When one works within music there is a very different perspective. Most who have received only 15 minutes of VAM have used only one phrase to describe the session, "WOW that was amazing".

©Dustin Fox 2005 All Rights Reserved




Dustin is a Professional Member of the ABMP, graduate of the School of Holistic Management, inventor of the Acoustical Touch System and innovator of the Vibrational Attunement Massage technique. For information about VAM Certification and Training seminars or the Acoustical Touch System, contact Dustin at: Cell: 800-304-9197 or E-Mail: amt@wispwest.net




Wednesday, February 29, 2012

Jammin' with Your Kids: The Wonderful World of Music


Does music need to be "dumbed-down" for kids? The answer became quite clear to me and my husband as we observed how our own child responded to complex melodies and varied musical styles in the first months of her life.

When I embarked on the recording of my children's music CD ("Wake Up & Go To Sleep", Artsong Music) shortly after my daughter was born, it didn't occur to me to create a happy little watered down collection of songs made just for young listeners. The songs simply evolved as the experiential narrative of a new mom.

My husband, jazz guitarist and composer Pat Kelley, arranged and produced the CD bringing his rich diverse musical experience into play and giving the CD a broad stylistic range. Our daughter Katie seemed delighted by the whole project, which took four years to complete. She even contributed song writing and vocal performances.

It was only later, when the CD was released and people began to listen, that we discovered how much parents were moved by it. We have received many thanks for creating music that is a pleasure to listen to alone and with children.

Children have a more innate ability to absorb music than most adults. At a young age they have minds that are open to everything rather than filled with influences telling them what they should and should not like. Our daughter feels joy listening to Mozart, Hawaiian music, The Beatles, or Glenn Miller. Music only requires an open mind to find enjoyment in its beauty.

The earliest experience of music is in a child's first cry. Crying has tone and is the earliest sound that expresses emotion. For many infants, the next experience of music is the intimate songs a mother sings as she rocks and soothes her baby to sleep. Indeed this is a mother's own sound language that is completely unique to her and her baby. These may be some of the most meaningful and bonding moments of the mother/infant relationship.

But where do you go from here? If you begin to expose babies to myriad musical styles, you can witness early responses. Even in the early weeks of life, a baby will respond to complex classical works. Our daughter at three weeks old reacted to a Rachmaninoff piano concerto, eyes searching, facial changes pronounced. Clearly these sounds had a dramatic and positive effect. After having been very active kicking and fussing, she became still, seemingly enthralled in the music.

By exposing kids to a variety of musical styles, they begin to develop their response to what moves them to sing and dance, or be calmed, and even what turns them off. Critical listening can start early. And by exposing them to varied music they will develop the ability to appreciate many different styles. Your kids are completely open and ready to absorb anything new. There is no reason to limit what they hear just because you might think they are too young to understand it. Great music does not require understanding to be enjoyed and absorbed on the most organic level.

Sometimes music helps children express what they aren't able to articulate. In the earliest days, it is often simply the sheer joy of singing and using the voice that enables a child to begin to develop a love of music. Singing just feels good, both emotionally and physically to a child. Dancing or moving to music is a natural expression of rhythm, which is part of life. Encourage your children to sing and dance and they will be more free and expressive.

As you explore the world of children's music, also introduce the music you like to your kids. This can be a time for both of you to explore new musical styles such as jazz, classical, bluegrass, blues, funk, and a variety of world and ethnic music. If you aren't sure what to buy, visit your local library. Most libraries have a very good section of CDs in a broad range of styles. Ask the librarian for suggestions. Try checking out a different style CD each week. Of course you can browse the Internet and visit your favorite on-line music stores. Many sites offer downloadable music samples.

Music is at the heart of a child's spirit. In our CD "Wake Up & Go To Sleep" we celebrate that spirit and the preciousness of childhood. We make music for fun and for interaction. Music should inspire little souls to think outside the box!

As your children develop a musical vocabulary, let them take you along for the ride.

Attend outdoor concerts where kids can dance and run around to the music. Many venues offer free concerts in the summer, in a variety of styles. Get Jammin' with your kids. It's a blast!

Let music fill your children's hearts with joy, and in return it will do the same for you.



Music for Cross Cultural Accelerated Learning


The Search for the Right Music

Ever since Georgi Lozonav, the noted Bulgarian physicist and accelerated learning pioneer, conducted his ground breaking studies about the impact of music on learning, trainers around the globe have been trying to find the perfect musical formula to help them connect participants and produce desired results.

When Executive Oasis International formed a strategic alliance with Kuala Lumpur based FIK International to offer seminars throughout Asia, we wanted to ensure that our approach would be relevant to the various cultures in which we would be working. We weren't sure what to expect. Acceptance was a lot easier than we anticipated. Asian audiences responded enthusiastically to accelerated learning with its emphasis on session starters, energizers, colourful visuals, and in-depth practice. Along the way, there were a number of pleasant surprises and unexpected discoveries about the importance of music in training. For the first time, we will reveal a couple of these secrets to you.

Asian Memories: My Musical Journey

In Januray, 2000, I got off the plane at KLIA, loaded my accelerated learning paraphanalia onto a cart and wheeled it out to meet FIK's Mr. T. Saravanan. I immediately realized that I'd be right at home. You see I am Jamaican. The windshield of the car in which Sam Selvaj was waiting for us had a HUGE Bob Marley and the Wailers sticker.

On the way to the hotel we even passed a club called Marleys with a statue of Bob Marley in the front yard. These were the first clues that it was important for us to include some reggae on our accelerated learning playlist. (Little did I know that, 2 years later, I would be chatting with Malaysian Rastafarians selling Bob Marley tee shirts at the night market and sipping sodas until 2 am on the patio of the Reggae Club along Penang's fashionable Batu Ferringghi.) More discoveries lay ahead.

At our first session, attended by 65 delegates at Kuala Lumpur's Regent Hotel, we realized that tucked away in our boxes, we had packed the perfect ingredient to "spice up" our training. We'll give you a hint. It was music by a particular artist. (Before we were introduced to this music, we had experimented with some royalty free music, produced by a training company. While it was well received in the US, reception from our audiences in Canada had been lukewarm. So, we searched until we found music to which Canadian audiences responded enthusiastically.)

Music by this artist, would also make a valuable contribution to our warm reception in Asia. From Bangkok to Bombay (Mumbai) from Kuching to Kuala Lumpur, the results were the same. In fact, 7 trips and over 1000 participants later, this music has continued to generate excitement wherever we have conducted sessions in Asia. The artist is Ron Korb.

Music by Ron Korb: Ideal for Accelerated Learning

Whether we are in Toronto, Singapore or Penang, participants in our sessions always BEG us for more of Ron Korb's music. Music is a universal language. The right music can greatly enhance your training sessions. It can create a warm and inviting environment and build participant enthusiasm. The key is to find the right music and add it carefully to the accelerated learning mix.

A Toronto based and internationally acclaimed, Japanese-Canadian flute virtuoso, composer and music producer, Ron Korb has released 9 CDs including "Japanese Mysteries", "Flute Traveller", and "Celtic Heartland" the newly released "Ron Korb Live" CD and DVD. Ron's music transcends boundaries, representing world music at its best. A tapestry of Japanese, Chinese, Spanish, Celtic, and Caribbean influences, blended seamlessly together with jazz, Ron has created a truly original sound. Ron has performed on dozens of CDs, TV shows, movie soundtracks (including Being Julia).

Ron has travelled around the globe studying and collecting over 100 indigenous flutes. In Japan, Ron studied the bamboo flute and Gagaku court music. An award-winning song writer, major artists (including Hong Kong's Alan Tam, Stephanie Lai and Yvonne Lau) have had hits with Ron's music. Ron and his band regularly tour Asia, North America and Europe.

Preparing to use Music for Accelerated Learning

Based on our experience, here are a few tips for trainers and speakers seeking to ensure that their sessions are well received by multi-cultural audiences both at home and abroad. The first should be obvious:

1. Use music,

Music can cross cultural boundaries and linguistic barriers.

2. Always provide a participant profile or learning styles survey for the meeting planner to distribute and collect from participants prior to your session.

Include questions about musical preferences on this survey. Season to Taste: Catering to Diverse Learning Styles from the Spice of the Month Accelerarted Learning ezine describes how to gauge musical and other participant preferences.

3. Let the seminar organizer, client or meeting planner know that you plan to use music during your session. Provide them with direction about obtaining the appropriate license for legal use of music.

Musical Moments: Music for Accelerated Learning goes into detail about how to legally use copyrighted music and how to obtain royalty free music.

4. Create a musical score for your training or presentation and integrate music into various aspects of your sessions.

There are many opportunities for using music during training. Ron Korb's repertoire includes selections for every phase of training, for example:

PURPOSE SELECTION CD

GUIDED IMAGERY Flute Traveller Flute Traveller

BREAKS The Great East Temple Japanese Mysteries

STRECHING Caravan Ron Korb Live

ENERGIZER Genji Ron Korb Live

5. If your audience is conservative, modify the manner in which you use music during your training sessions.

For example, during the early stages of your seminar, confine your use of music to breaks.

Check out Conservative Corner: Accelerated Learning for Analytical Learners in the Spice of the Month Accelerated Learning Ezine for details.

6. Before you play, a selection of music, briefly identify the composer, the artist and the title of the selection.

7. Involve your audience.

Even if it's just a 1 day session, you can give the group a chance to select their favourite selections towards the end of the day. We sometimes give the opportunity to select the music for the next break as a reward for a mildly competitive exercise or trivia questions.

8. Add a personal touch to your training by sharing your own culture with participants through your musical selections.

For example, drawing on my Jamaican heritage, I have reggae breaks. I have taught delegates as far way as Kuching (Malaysian Borneo) to dance. Draw on music from your own cultural heritage, incorporate it into you presentations and seminars and it will help you cross cultures as you travel around the globe.

© 2005 Executive Oasis International - All Rights Reserved

Reprint Rights: Ezine publishers may reprint this article, as long as the following information is included:

- the summary about the author and her company (see below)

- all links are active

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This permission does NOT extend to trainers, speakers or consultants with competitive services or companies that want to place articles on their intranet. Contact us directly for permission.




Anne Thornley-Brown is the President and founder of Executive Oasis International and their sister company The Training Oasis, Inc., accelerated learning and team building experts and publishers of the Spice of the Month Accelerated Learning Ezine. Through a strategic alliance with Kuala Lumpur based FIK International, Anne has toured Asia 7 times and offered seminars to over 1000 executives, managers and HR professionals in Malaysia, Singapore, Thailand, and India. Petronas, Malaysian Airlines, Digi, Mobil/Exxon, and Dell Computers are among the organizations that have sent delegates to her sessions in Asia.

For more accelerated learning tips, check out: Spice of the Month Accelerated Learning Ezine - http://www.thetrainingoasis.com/ezine.html

For More Information about Ron Korb and his music: Ron Korb, Flutist and Composer, Jazz and World Music (Celtic, Latin, Japanese Music) - http://www.ronkorb.com

FIK International, Seminars and Conferences in Asia - http://www.fikintl.com




Tuesday, February 28, 2012

Whitney Houston songs race up music charts

LOS ANGELES/LONDON (Reuters) - Late singer Whitney Houston's re-entered music charts on Wednesday with a greatest hits album that raced into the top 10 of the U.S. Billboard 200, selling 101,000 copies in just 24 hours after the singer's sudden death this past weekend.

"Whitney: The Greatest Hits," which includes songs such as "Saving All My Love for You" and "My Love is Your Love," hit No. 6 on the album chart, selling 91,000 digital copies and 10,000 physical copies, based on Nielsen SoundScan sales weekly data that is finalized on Sunday evening.

Houston, 48, died on Saturday in a Beverly Hills hotel on the eve of the Grammy Awards. Her body was discovered underwater in her room's bathtub, and while speculation has centered on a possible overdose given her past problems with drinking and drugs, authorities have yet to determine a cause of death.

"There's certainly going to be a resurgence in Whitney music. We'll hear it on the radio a lot and that will lead to people listening to it on (online music streaming application) Spotify and downloading it on iTunes," said Bill Werde, editorial director of music publication Billboard, to Reuters.

Dramatic sales also followed the deaths of Michael Jackson in Los Angeles and Amy Winehouse in London. According to music magazine Billboard, more than 35 million Jackson albums were sold worldwide after he died in June 2009.

"It's sad when people discover an artist this way, but it is what happens when an artist dies," said Werde.

As fans of Houston rushed to rediscover the singer's music, single digital track sales of the artist's music rose to more than 887,000 song downloads in 24 hours.

The biggest selling digital song was Houston's signature ballad "I Will Always Love You" with more than 195,000 copies downloaded, fueled by Jennifer Hudson's emotional rendition of the song in tribute to Houston at Sunday's Grammy awards.

The song also was played more than 2100 times on U.S. terrestrial radio stations between Saturday and Sunday.

In the U.K., five of Houston's songs made it into the Top 40 by Wednesday, led by "I Will Always Love You" at No. 10. Since midnight on Saturday, 82,000 Houston singles and more than 37,000 albums had been sold in Britain by mid-week.

Britain's Official Charts Company reported a total of 27 Houston tracks were in the Top 200 as fans snapped up her music after her death on Saturday.

Earlier this week Houston's record label Sony Music Entertainment apologized after a price hike "mistake" on two of the singer's albums on iTunes just hours after her death. The price increase occurred on the UK iTunes, where Houston's "The Ultimate Collection" album jumped from 4.99 GBP to 7.99 GBP.

"Whitney Houston product was mistakenly mispriced on the UK iTunes store on Sunday," said a statement issued by Sony to the New York Times. "When discovered, the mistake was immediately corrected. We apologize for any offense caused."

The sales surge in Houston's music is likely to continue through the week, ahead of the singer's funeral on Saturday.

Her greatest hits compilation may knock Adele's "21" from the top spot on the Billboard 200 album chart next week, after the British singer, who swept the Grammys on Sunday with six awards, notched her 20th week at No. 1 on Wednesday.

(Reporting by Mike Collett-White and Piya Sinha-Roy; Editing by Jill Serjeant and Bob Tourtellotte)


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Monday, February 20, 2012

Michael Rapaport picks favorite music docs

LOS ANGELES (AP) — Michael Rapaport clearly loves music. It's evident in every moment of his documentary, "Beats, Rhymes & Life: The Travels of A Tribe Called Quest," the actor's directing debut about the influential hip-hop group. The film includes the rift that divided the Tribe as well as the tensions that linger today, but a deep admiration for the music itself shines through.

So with the Grammy Awards on Sunday, where "Beats, Rhymes & Life" is nominated for best long form music video, we asked Rapaport to take over the Five Most space to pick his favorite music documentaries. (The film, which came out theatrically last summer, also won top documentary honors from the Producers Guild of America this year.) But since he's so enthusiastic — and was so nice to join us this week — we let him pick six, in order of preference and in his own words:

— "Gimme Shelter" (1970): The Rolling Stones in their prime. Directed by the Maysles Brothers, this is musically incredible. You get to see the Stones being rock stars that don't exist anymore, and just as important, you see them as vulnerable and as stunned as the audience who witness the shocking events at the overbooked and underplanned Northern California concert that goes really, really wrong. Look for the cameo by a Hells Angels dude wearing a wolf mask.

— "Soul Power" (2008): The concert film that was the backdrop for Muhammad Ali's "Rumble in the Jungle" against George Foreman. James Brown, Bill Withers, The Spinners and many more perform in the African heat. The sweat pouring off everybody involved should've gotten its own listing in the credit sequence. Ali is so excited when all of the musicians are listed, he's enjoying the show as much as the fans are. I really can't push or recommend this film harder. It's my favorite straight-up concert film.

— "I Am Trying to Break Your Heart" (2002): I wasn't a fan nor had I ever heard of Wilco before watching this film and I love it. The cinematography — shot in black-and-white film by director Sam Jones, who's best-known as a photographer — is so lush and so beautiful, you can literally watch this film on mute and you will enjoy it. The real-time story and conflict that takes place between Wilco and the record label and themselves was a big inspiration in making my film "Beats, Rhymes & Life." Watching the construction of their album "Yankee Hotel Foxtrot" right before your eyes will make any viewer a fan of the band.

— "Thelonious Monk: Straight, No Chaser" (1988): This is my favorite jazz film. Watching Thelonious Monk spin around on stage in the opening performance is a scene I will always remember seeing for the first time. Every moment of this film is shot in deep black and white and jazzy color. Thelonious Monk has so much style and is such a unique personality. Hearing his son walk you through his dad's mental breakdown is devastating at times. Watching Monk in the studio recording take after take live is like eating the best sushi meal of your life. And I have a secret to reveal: I'd bet my house that Monk's funky and at times hard-to-understand dialect was the inspiration for Benecio Del Toro's character in "The Usual Suspects."

— "Style Wars" (1984): This may not be considered a straight music doc, but for me it's the ultimate hip-hop film. It's shot in the 1970s in NYC and articulates all four elements of hip-hop: MCing, DJing, graffiti and B-Boying during the culture's youth, straight from the Boogie Down Bronx. Everything about this film is perfect and it also inspired me on "Beats, Rhymes & Life" as it takes on a real-time story line while walking you through the history of hip-hop during its purest time.

— "Buena Vista Social Club" (1999): This is a beautiful film about Ry Cooder's making of the album. He rediscovers and actually forms a crew of 50-, 60- and some 70-year-old Cuban jazz artists and they made the Grammy Award-winning classic album. Watching these artists go from complete obscurity to performing in New York City at Carnegie Hall to this day reminds me to always be humble and never take any success for granted.

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Think of any other examples? Share them with AP Movie Critic Christy Lemire through Twitter: http://twitter.com/christylemire.

And share them with Michael Rapaport through Twitter: https://twitter.com/(hash)!/MichaelRapaport

"Beats, Rhymes & Life: The Travels of A Tribe Called Quest" on Twitter: https://twitter.com/(hash)!/ATCQmovie


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Country music disappears from Grammy spotlight

NASHVILLE, Tenn. (AP) — Lady Antebellum landed an unexpected knockout of Eminem and took the night with five Grammys last year, including record and song of the year for "Need You Now." Taylor Swift and Zac Brown Band broke through in the general categories the year before.

Yet this year only one country nominee made the cut in the prestigious all-genre categories: new artist entry The Band Perry.

Some might suggest a country snub, but Jason Aldean, a first-time nominee who's up for three awards, including country album of the year, doesn't see this year's deficit as out of the ordinary. That the focus is on the likes of Adele, Bruno Mars and Rihanna is not surprising to him, even though he and Swift had two of the year's top-selling albums.

"All those artists are great and having a killer year, so it's hard to argue with what they're doing," Aldean said. "But I think it's something country music has fought for years and years. I don't think it's anything new. I don't think at least from my perspective it's something that I'd be shocked about. It's the way it always is. It's not going to change. It's just how it goes."

Aldean proves himself an astute student of country music history with that statement. The genre's ascendance in the last half of the last decade at the Grammys is an aberration, a statistical oddity based on the overwhelming crossover success of a handful of songs and artists who dominated pop music at the time of their wins.

Mainstream country has scored just 13 general-category trophies since the first Grammys in 1958. Just three of those came before 2000.

Lady A's win in the record of the year category in 2010 was just the second by a country artist. The Dixie Chicks, fresh from the band's excommunication by country radio after remarks about President George W. Bush, won three general category awards at the 2007 Grammys.

Aldean notes all those winners have something in common: crossover success. Especially Swift and Lady A.

"(Swift) was just as big in the pop world as she was in the country world," Aldean said. "That was just one of those you can't really deny. As an awards show you almost look stupid if she's not there. And I think Lady A last year, without a doubt they had one of the biggest songs, if not the biggest song, of the year. ... They had a huge year, a huge record. It's kind of hard to deny that."

Members of Lady A, up for country album of the year, said it didn't really matter in what categories their nominations fell. Hillary Scott, Dave Haywood and Charles Kelley are just happy to be back and able to spend time with good friends like Aldean, country song of the year nominee Dave Barnes, Eric Church and others.

"We'd be lying if we said we wouldn't be disappointed after such an incredible year there last year if we didn't get invited back to the party," Kelley said.

"It's fun to be able to support our friends in the industry, as well," Scott said. "There are a lot of our really close friends in the business who will be there that we can celebrate with and just enjoy the night."

Gary LeVox, lead singer for Rascal Flatts, thinks that's the right attitude to have. Rascal Flatts landed one of those coveted all-genre song of the year nominations for "Bless the Broken Road," but over time he's learned not to take it too seriously. It's in no way an exact science, after all.

"I know some Grammy voters that are actually friends of mine that only listen to country music, but they vote on categories in the rock world," LeVox said. "They don't know anything about the rock world and they'll tell you, 'I don't know. I've just heard of Maroon 5 so I just voted for that.' And those are my friends. I think some of that happens."

___

AP writer Caitlin R. King in Nashville contributed to this report.

___

Online:

http://www.grammy.com

___

For the latest country music news from The Associated Press, follow: http://www.twitter.com/AP_Country.


View the original article here

Sunday, February 19, 2012

Got protest? Music mogul Simmons mad over milk

ALBANY, N.Y. (AP) — Music mogul Russell Simmons wants New York's governor to pull the plug on milk from cows.

The hip-hop impresario writes in a letter to Andrew Cuomo (KWOH'-moh) that milk should no longer be the state's official beverage.

Simmons, a vegan who has taken on several animal rights causes with People for the Ethical Treatment of Animals, says milk from cows is less healthy than milk from rice, almonds or soy.

He tells The Associated Press he knows dairy is big business in New York but says other industries could spring up in its place.

Simmons and Cuomo go way back. They're both from Queens, and they worked together a decade ago to help soften New York's strict drug laws.

Cuomo spokesman Matt Wing said the governor's office would not comment.


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Saturday, February 18, 2012

Jamie Lynn Spears Talks Country Music Career & Hurtful Teen Pregnancy Press: 'I Did The Best I Could'

The unexpected pregnancy of Jamie Lynn Spears shocked fans of the then-16-year-old Nickelodeon star in 2007.

Now almost 21, Jamie is speaking out about her struggles as a teen mom and the painful press that came along with her very public pregnancy.

PLAY IT NOW: Dish Of Salt: Bristol Palin Talks Teen Pregnancy & Guest Starring On ‘The Secret Life Of The American Teenager’

"I had to make a decision that I could sleep with every night. I did feel responsible for the young girls and the mothers who I probably confused and let down. I apologize for that," Jamie told Glamour magazine in an interview for their latest issue, of deciding to keep her baby. "But I wasn't trying to glamorize teen pregnancy. I hated when [the tabloids] said that. Everybody is dealt a hand of cards. It was my choice to play them the way I played them. But the hateful comments hurt."

Jamie, who split from daughter Maddie's father Casey Aldridge in 2010, said watching the tabloids having a heyday with sister Britney Spears' tribulations made her decide to move out of Los Angeles to escape stressful scrutiny.

VIEW THE PHOTOS: Jamie Lynn Spears

"I just wanted to get away from it as much as I could, to just go away and be a mom and figure out what I wanted, and to earn a sense of respect back for myself," she told the mag. "Move to a town in the middle of nowhere and just raise my child. All I could be was a good mother. If anybody had anything to say after that, there was nothing I could do."

Jamie also opened up about the difficulties of being a teen mom.

"There were so many times -- especially when Maddie would get sick -- when I would cry to myself and think, 'I really don't know what to do,'" she said. "It takes bravery to be a young mom, and it does take bravery to let the world watch."

VIEW THE PHOTOS: Former Child Stars

Now an aspiring country singer, Jamie Lynn resides in Nashville, Tenn., with Maddie, 3, and finds music a helpful outlet to express everything she's gone through in the last five years.

"I was a kid who did a kid show. Then I went away and raised my child, and the world has never met me as an adult," she said. "This is the first time anybody is really meeting me as a grown woman and grown mother making a decision about what to do with my life... My music will speak for itself."

VIEW THE PHOTOS: A Look Back: Britney Spears’ Early Years

For the full interview with Jamie Lynn, head over to Glamour.

Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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Grammys to feature first dance music segment

Grammy show producer Ken Ehrlich had considered putting dancing/electronica music into the ceremony in the past, but could never quite figure out how to incorporate the high-energy club feel in front of a sometimes staid audience.

He thinks he's figured it out this year. For the first time, the Grammy show will put the spotlight on the genre with a segment featuring Grammy nominees Deadmau5, the Foo Fighters, Chris Brown, David Guetta and Lil Wayne, all performing in a tent space amid 1,000 fans.

"We decided to go all out this year," Ehrlich said of the performance taking place outside the Staples Center in Los Angeles, where Sunday's ceremony will be held. "All we're going to try and do next week is to try and put the home audience in the middle of it. ... It is more than just sitting there and watching it."

Dance music did not receive its own category until 2003 with the best dance recording/dance field, and the music had not been featured with its own segment in the show.

"I don't know that I figured out a way to do it that felt right until now," Ehrlich said in an interview Monday. "My feeling about dance is it's such an immersive experience for the participant, that to put it on stage ... where the audience is not a part of it ... I don't know, honestly, until we came up with the idea of doing it this way, I don't know if it ever would have worked."

Ehrlich calls the performance the "most ambitious number that we've ever done outside the Staples Center." It will feature at least four cameras from audience level as Deadmau5 (pronounced dead mouse) and the Foo Fighters perform his remixed version of the band's song "Rope," which netted him one of his Grammy nominations, and as Brown and Lil Wayne perform with Guetta.

Ehrlich said the performance reflects the popularity of dance music over the past few years.

"As much as a recorded medium that it is, and the fact that it's selling a lot of CDs and downloads, it's really a live experience," he said. "It is more than just sitting there and watching it."

Other performers on the show include Adele, Bruce Springsteen, Chris Brown, Paul McCartney and Taylor Swift for what Ehrlich boasted would be a "pretty amazing show."

"What I try and do when we're building this show is to think about the audience first. ... What can I do that's going to keep an audience for 3 1/2 hours watching the Grammy Awards?" he said. "I do try and look for how broad I can make it and still assume that people are going to tune in and stay with it."

___

Online:

http://www.grammy.com

___

Nekesa Mumbi Moody, the AP's music writer, reported from New York. Follow her at http://www.twitter.com/nekesamumbi.


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Friday, February 17, 2012

Why Music Education Is Changing


I believe that music education as we know it is changing profoundly. The change has already begun, and it is already causing bewilderment and frustration for a great many music teachers. But it is also creating tremendous new opportunities for thousands of music teachers and students who are enjoying their work more than ever. In this article I will try to explain what I think is happening, and give you some ideas about how to position yourself to enjoy these changes rather than become a victim of them.

You might wonder if I am talking about changes related to the Internet, computers or music software. But this change has nothing to do with technology. It has to do with the needs and desires of today's music student, which are almost entirely different from the needs that our music education system was designed to satisfy. To understand what I mean by this, we need to go all the way back to the European origins of our most basic ideas about what it means to "teach music."

For centuries the primary goal of classical music education was to produce orchestra performers capable of reading a piece of sheet music and correctly playing the composer's ideas. This is no small task. It requires both a formidable control over one's instrument and also a very high level of skill at reading complicated musical phrases on a written page. It also requires great sensitivity and expressive power, since without these the music would sound dull and lifeless.

This curious breed of musician unites several personality traits that are highly contradictory. He must have the precision control of a world-class athlete in order to execute the very fine motor skills involved in playing his instrument. But he must also have the extreme mental agility required to read and instantly decipher impossibly complex rhythms coded into symbols on a page. He must be sensitive enough to feel and express the beauty in every line that he plays, but he must be detached enough to play whatever music is handed to him without complaining.

This is the context in which our music education system evolved. The goal was to produce a kind of super-performing robot-person that could play any piece of music on demand and make it sound heavenly. The "customer" of this process was what we might generalize as the "wealthy audience" who wanted to be entertained. Music conservatories prepared young music students to entertain and delight wealthy audiences with their skills, so that they might earn a professional salary.

This "old paradigm" of music study is defined by a very clear set of attitudes. Musicians play for others. A musician's purpose is to delight audiences and impress other musicians. His success can be measured by the number of gigs he gets, the salary he earns and also the respect and fame he enjoys among other musicians. And every one of these attitudes is so thoroughly ingrained in our culture that we continue to teach music this way today even though it no longer makes any sense whatsoever.

The new paradigm: musician as person

Our entire world has changed. For the vast majority of young music students, earning a salary is the farthest thing from their minds. Today's music student is not a humble employee hoping to sell his services to wealthy audiences for money. People study music today because they want to fill a void in their lives. They are drawn to music by its beauty and by its promise of self-discovery through creative expression.

In other words, the "wealthy audience" is no longer the customer of our music education system. There is a new customer in town, and that customer is the student himself (and, wonderfully, more and more often it is the student herself.) Today's music students are thinking, feeling human beings who want to grow, to create and to experience life for themselves. To put it simply, we are moving away from the old paradigm of "musician as performer" toward a new paradigm of "musician as person."

In the old paradigm of musician as performer, the dominant theme was competition. People made a great deal of fuss over which children seemed to show "musical talent" and which ones didn't. If music didn't come especially easy to a child, then there was no point in making the investment in music lessons. And if a child did show potential, he would immediately begin a military-style course of study to develop this ability into something that society would value. Musical ability, in this paradigm, is essentially a commodity to be sold on the open market. If there were no audience, there would be no reason to study music at all.

And to be sure, there are still people today living in the old paradigm. They live in a world of perfectionism, competition and hostility. When they play music, they are incapable of noticing anything but their own technical defects. When they listen to the music of others, they are busy evaluating the technical performance instead of receiving the beauty. They are generally angry people. Angry that there are not enough gigs, not enough students, not enough love and respect for all their hard work.

But there is a new generation of young people who are discovering the thrill of playing music for themselves. They are discovering that there is a paradise to which music can transport them. They don't particularly care whether they play well or badly, because they have found something more interesting than their ego. They have found the bliss of being lost in a moment, meditating on a sound, a note, a musical phrase, a gesture of the hands. It is this experience that has captivated them, and what they want from music education is to deepen this experience. These are the students of the new paradigm.

It's easy to tell whether a person's thinking is rooted in the old paradigm or the new one. Take a look at some "old paradigm" questions. Have you heard any of these lately?

- Does my child have "musical talent?"

- Are my students playing at the appropriate level?

- Can I still learn music at my age?

- How can I get my students to practice more?

- Am I a good violinist?

Now look at these "new paradigm" questions, and notice how the person asking the question is coming from a completely different place:

- Would practicing music enrich my child's life?

- Are my students growing and becoming stronger people?

- Would I like to discover music at my age?

- How can I help my students to make the most of their lives?

- Am I allowing myself to enjoy the violin fully?

For the uninitiated, this new paradigm thinking seems to turn music into a self-indulgent hobby. If there is no spirit of competition or comparison with others, then how will we preserve values like discipline, hard work and the quest for excellence?

But that is a question that we will have to leave for another article, because I think there are many interesting things that we could say about it. For now, just let me assure you that this new paradigm has nothing to do with laziness or lack of seriousness on the part of the student. When young people discover the magic of music, they can easily practice so many hours that they run the risk of injury. What we need to understand and embrace is what motivates today's music student.

How you can thrive in the new paradigm

Right now, millions of young people are genuinely excited about learning music as an opportunity for enjoyment and personal growth. They see music as a way to "develop their creative side" and to connect with a part of themselves that they can only access through the arts. They expect their music teachers to empower them to write their own songs, to improvise freely and to express their musical imagination.

For many music teachers, this itself can be a cause for worry because many times we haven't the slightest idea how to help our students achieve these goals. For most of us, our own musical training was rooted in the old paradigm of reading sheet music, mastering our instrument and occasionally memorizing some abstract rules about music theory. So how are we supposed to help our students achieve a creative freedom that we ourselves have never tasted?

But don't worry. There's no reason to panic. Your students don't expect you to be perfect or to know everything. It's perfectly fine for both teacher and student to have a question about something, and to seek the answer together. Most students just want to feel that their teacher listens to them, respects them and sincerely wants to help them achieve their goals. You have many, many gifts that are tremendously valuable to your students. You just need to think about how to reframe your wisdom in terms that relate to the student's enrichment as a person, rather than trying to simply teach musical ability for its own sake, detached from any spiritual relevance.

And you can also take advantage of this moment to expand your own horizons, both as a music teacher and as a person. There are many excellent resources available today that make it easier than ever to deepen your own understanding of music. My own course in musical improvisation is open to absolutely everyone and you can find it at http://www.ImproviseForReal.com. But there are plenty of other books, videos, online courses and private instructors out there that can help you to discover and enjoy the creative arts of composition and improvisation. These experiences can be fun, thrilling and deeply satisfying. And they will also help you as a teacher, because they will give you the resources to help your students to realize their own dreams.




I personally believe that we are witnessing all around us the birth of a new musical culture that is here to stay, perhaps for centuries. Musical ability for its own sake is losing its power to attract and motivate students. More and more, we will see music students interested primarily in their own liberation as human beings. In my opinion this is a beautiful evolution, and it is a very exciting time to be a music teacher.

David Reed is the author of "Improvise for Real" and the founder of http://www.ImproviseForReal.com, the world's first online music school dedicated exclusively to the art of musical improvisation.




Thursday, February 16, 2012

Social Networking and Music: MySpace Puts It All Together in a Virtual Community


Today's music fan interacts with a "community" that is far larger than anyone ever dreamed possible before the widespread personal use of the Internet. This social networking is changing the way people market and sell music and it's doing so on a global scale.

Here's How:

One fan hears a song and "tells" a dozen others online. Each, in turn, sends the information (and sometimes the entire song file) to another dozen people, and so on. If the song's hook is catchy and universal enough, the artist can reach thousands of fans in a matter of seconds. It's fast, it's easy, it's free, and it's global.

Does this viral communication bring any income for that artist (or songwriter, or publisher, or manager, or agent, or distributor, or record label)? No. But does it provide vital publicity that has the potential of selling singles, albums, concert tickets and merchandise? Absolutely.

The New Means of Marketing:

This is a quantum shift in marketing. It holds out the possibility of bypassing brick-and-mortar distribution, while severely curtailing the barely-legal forms of radio "promotion" that many in the industry openly refer to as payola or commercial station extortion.

All this is possible thanks to an ever-growing variety of online forms of communication, including music sites, web portals, blogs (weblogs), music forums, and more. A new site called MySpace.com has put all of these elements together in one place. And because of their vision, MySpace is becoming an information destination for bands, fans, filmmakers, writers, artists, record industry professionals, and more.

The MySpace Nation: "Where do you live?" used to be a question that was spoken out loud; it's now typed. The answer to that question used to simply signify which part of a city you were from, with an accompanying suggestion of your socio-economic status, and a hint about which mall might be your usual hangout; it now refers not only to your city, but also your state, region or country.

Your virtual "scene" may involve people anywhere on the globe. My virtual community begins in Los Angeles and extends to Moscow, Big Bear, Amsterdam, San Francisco, London, New York, Miami, and several places I have not yet learned to spell correctly. In fact, thanks to social networks like MySpace, one can interact with several scenes. The people who like my goth songs overlap slightly with the rave-trance songs on my remix album, but they are not interested in the music I create for radio and television commercials (they can be quite disdainful of it, in fact). But each social network welcomes news of new music in their own favorite styles.

MySpace: The Future is Now

With two million members (and growing), MySpace.com offers a multi-level entertainment opportunity involving blogs, instant messaging, classifieds, peer voting, special interest groups, user forums and user-created content. Is it popular? You bet: they have statistics that show the site receiving 35 million impressions per day at an average of one hour online per visit. So far, all MySpace services are free, with the site supported entirely by advertisers who are eager to reach exactly the young, web-savvy and web-social music fan that MySpace.com attracts.

Created by Chris DeWolfe and Tom Anderson, MySpace is already successful on a level that caught many industry onlookers by surprise. While the main MySpace site leads to pure social networking, the section of the site called MySpace Music is a revolutionary way to reach their built-in web audience of two million networked users, and has the potential of rapidly expanding beyond that already impressive figure. As a means of launching unsigned and emerging recording artists, MySpace Music is a formidible tool.

Inside the Minds of the MySpace Creators:

"MySpace Music is what MP3.com should have been, but never was," Anderson said. "Very few people go to a website looking for bands they've never heard of. MySpace Music lets people find music online in the same way they find out about music in person: through their friends. Millions of friends come to MySpace to socialize, and through that process -- word of mouth and recommendations of friends -- bands get exposure to new fans and fans to new music."

DeWolfe continues, "The most exciting use of MySpace Music is the way it's changing the band-to-fan dynamic. A band can go on MySpace and find potential fans all over the country just by sending an e-mail and saying 'Hello.' Bands are developing followings and finding street teams online."

Offering downloads, band web pages, and the ability to connect directly with artists is just part of the attraction of MySpace Music. Each visitor to the site also can participate via user testimonials and ratings. The artists are also able to access a wide variety of music business contacts.

Details from DeWolfe:

G-Man: What's the history of MySpace?

Chris DeWolfe: We launched the general MySpace site in September of 2003. Our vision was to create a portal where our users could mobilize and connect around shared interests -- whether those interests be music, television, dating, nightlife, politics, religion or anything else.

G-Man: How does music fit into the MySpace network?

Chris DeWolfe: Almost from the day we launched, music became one of the primary interests of MySpace users. We believe that most people hear and sample new music based on recommendations from friends. The network affect of our site (friends telling friends), allows new trends and music to spread very quickly. At the same time, bands began flocking to MySpace as a mechanism to promote themselves, find new fans, book shows, and even secure label deals.

G-Man: What are the revenue streams for MySpace?

Chris DeWolfe: MySpace is currently supported by online advertising and sponsorship. We may add premium services later, but any service we currently offer for free will stay that way. We've been lucky to secure top tier advertisers such as Sony Music, Interscope, Warner Music, Dreamworks, Napster and others. The promotion works for these types of advertisers because most of our users are hip 18-34 year-old influencers who love music and frequently go to movies during the opening weekend.

G-Man: What are the advantages for artists using MySpace?

Chris DeWolfe: Artists may sell their CDs on our site. The primary use so far has been for bands to mobilize new fans who they ordinarily wouldn't have met. A band from Iowa can quickly develop a following in New York or Los Angeles. Additionally, bands use the site to book tours and fill venues. The MySpace social network is international. Because MySpace is an online network, it makes geographical boundaries less relevant.

G-Man: Can you compare the MySpace entity with other networking sites?

Chris DeWolfe: Most sites are narrowly focused on business networking, classifieds, or dating. MySpace is a portal that uses a social networking infrastructure. MySpace includes, games, blogs, music, classifieds, forums, mail, instant messaging, and user rankings. Our model has lead to an incredibly sticky site where the average user spends over an hour per session on the site. We have also served more page views than our largest competitor in each of the last three months.

MySpace is just extending functionality around existing mass behavior. Most if not all of those other sites didn't or don't have that luxury -- they were counting on behavior to develop around functionality. To put it another way, we're not building it, hoping people will come. People are already on the site sharing information about bands; bands are already recruiting fans and local help; users are already clamoring to download music; they're already ranking and rating music; they're already showing up at our parties to hear music they learned about on MySpace. MySpace music works because two million people are already doing what we're now making it easier for them to do.

G-Man: What marketing arenas are involved (or planned to be involved) with MySpace?

Chris DeWolfe: Two of our bigger marketing partners are the Warped Tour and Rock The Vote. The Warped Tour, in particular, is a great fit for us. We are sponsoring the Uproar Stage and bands from MySpace will be playing at Warped Tour venues. This partnership offers great exposure for MySpace Music and participating MySpace Music bands.

Rock the Vote is also a great partner as it fits in with our mission of allowing our users to mobilize around shared interests. MySpace users can register to vote directly from our home page. We will also be participating in several of their music shows.

MySpace Phenomenon On-the-Grow:

Strategic partnerships are developing almost as fast as bands are meeting fans on the site. The Los Angeles Music Network (www.lamn.com) will bring its membership base and marketing strength into a partnership arrangement with MySpace.

Linking listeners, reaching behind borders, and uniting musicians with fans and industry professionals, the MySpace nation is a phenomenon. Since a passport is free, everyone in music marketing had better pay a visit. It's at http://www.myspace.com. See you there.

# # #




Scott G is president of G-Man Music & Radical Radio. His music is on commercials for Verizon Wireless, Goodrich, Monaco Motor Coaches, BAE Systems and more. A creative director of the National Association of Record Industry Professionals (NARIP) and a member of The Recording Academy (NARAS), he writes about music for MusicDish.com and the Immedia Wire Service. The G-Man's albums are released by Delvian Records and are on Apple's iTunes. He can be reached via http://www.gmanmusic.com and http://www.myspace.com/thegman.




Neil Young building digital music device for downloading

New York, Jan 31 (TheWrap.com) - Neil Young said Tuesday that he is picking up where Steve Jobs left off, working on a device that can offer digital music without sacrificing quality as iTunes, Amazon and others have done.

"Steve Jobs was a pioneer of digital music, but when he went home he listened to vinyl," Young told Peter Kafka and Walt Mossberg at AllThingsD's Dive Into Media Conference. "I have to believe if he lived long enough he would have tried to do what I'm trying to do."

The legendary rocker is working on a separate device that downloads each song at the highest possible resolution, but that also takes 30 minutes to complete a single download.

Young said he is trying to make legal music as convenient as possible, but some worried that the long download times would be inconvenient.

Young disagreed.

"While you're sleeping, your device is working for you," he said.

Young did not invoke Jobs' name at random. He said that he had been talking with Jobs about the project, but that since the Apple co-founder died in October there is "not much going on now."

In order for it to hit the market the "rich people out here" --meaning the conference audience-- need to help.

Yet just because Young resents digital music and technology companies for reducing the quality of most audio content, that doesn't mean he takes a backwards approach to illegal music or the Internet.

"I look at Internet as the new radio and radio as gone," Young said. "Piracy is the new radio; it's how music gets around."

What does that mean for record companies?

Young hopes they hang around.

"I like Warner Bros. I like my record company," he told Kafka and Mossberg, the latter of whom asked what record companies can really do for someone of his stature.

"It's not what's for me but for other musicians," Young said. "What I like about record companies is they nurture an artist, they keep encouraging artists to grow. That doesn't exist on iTunes. That doesn't exist on Amazon."

But Young also acknowledged that the record companies make bad business decisions because they are music people who live "in another world from Silicon Valley."

Acknowledging those that proclaim record companies are obsolete, all Young could say was "maybe they are."

(Editing By Zorianna Kit)


View the original article here

Electronic Music History and Today's Best Modern Proponents!


Electronic music history pre-dates the rock and roll era by decades. Most of us were not even on this planet when it began its often obscure, under-appreciated and misunderstood development. Today, this 'other worldly' body of sound which began close to a century ago, may no longer appear strange and unique as new generations have accepted much of it as mainstream, but it's had a bumpy road and, in finding mass audience acceptance, a slow one.

Many musicians - the modern proponents of electronic music - developed a passion for analogue synthesizers in the late 1970's and early 1980's with signature songs like Gary Numan's breakthrough, 'Are Friends Electric?'. It was in this era that these devices became smaller, more accessible, more user friendly and more affordable for many of us. In this article I will attempt to trace this history in easily digestible chapters and offer examples of today's best modern proponents.

To my mind, this was the beginning of a new epoch. To create electronic music, it was no longer necessary to have access to a roomful of technology in a studio or live. Hitherto, this was solely the domain of artists the likes of Kraftwerk, whose arsenal of electronic instruments and custom built gadgetry the rest of us could only have dreamed of, even if we could understand the logistics of their functioning. Having said this, at the time I was growing up in the 60's & 70's, I nevertheless had little knowledge of the complexity of work that had set a standard in previous decades to arrive at this point.

The history of electronic music owes much to Karlheinz Stockhausen (1928-2007). Stockhausen was a German Avante Garde composer and a pioneering figurehead in electronic music from the 1950's onwards, influencing a movement that would eventually have a powerful impact upon names such as Kraftwerk, Tangerine Dream, Brain Eno, Cabaret Voltaire, Depeche Mode, not to mention the experimental work of the Beatles' and others in the 1960's. His face is seen on the cover of "Sgt. Pepper's Lonely Hearts Club Band", the Beatles' 1967 master Opus. Let's start, however, by traveling a little further back in time.

The Turn of the 20th Century

Time stood still for this stargazer when I originally discovered that the first documented, exclusively electronic, concerts were not in the 1970's or 1980's but in the 1920's!

The first purely electronic instrument, the Theremin, which is played without touch, was invented by Russian scientist and cellist, Lev Termen (1896-1993), circa 1919.

In 1924, the Theremin made its concert debut with the Leningrad Philharmonic. Interest generated by the theremin drew audiences to concerts staged across Europe and Britain. In 1930, the prestigious Carnegie Hall in New York, experienced a performance of classical music using nothing but a series of ten theremins. Watching a number of skilled musicians playing this eerie sounding instrument by waving their hands around its antennae must have been so exhilarating, surreal and alien for a pre-tech audience!

For those interested, check out the recordings of Theremin virtuoso Clara Rockmore (1911-1998). Lithuanian born Rockmore (Reisenberg) worked with its inventor in New York to perfect the instrument during its early years and became its most acclaimed, brilliant and recognized performer and representative throughout her life.

In retrospect Clara, was the first celebrated 'star' of genuine electronic music. You are unlikely to find more eerie, yet beautiful performances of classical music on the Theremin. She's definitely a favorite of mine!

Electronic Music in Sci-Fi, Cinema and Television

Unfortunately, and due mainly to difficulty in skill mastering, the Theremin's future as a musical instrument was short lived. Eventually, it found a niche in 1950's Sci-Fi films. The 1951 cinema classic "The Day the Earth Stood Still", with a soundtrack by influential American film music composer Bernard Hermann (known for Alfred Hitchcock's "Psycho", etc.), is rich with an 'extraterrestrial' score using two Theremins and other electronic devices melded with acoustic instrumentation.

Using the vacuum-tube oscillator technology of the Theremin, French cellist and radio telegraphist, Maurice Martenot (1898-1980), began developing the Ondes Martenot (in French, known as the Martenot Wave) in 1928.

Employing a standard and familiar keyboard which could be more easily mastered by a musician, Martenot's instrument succeeded where the Theremin failed in being user-friendly. In fact, it became the first successful electronic instrument to be used by composers and orchestras of its period until the present day.

It is featured on the theme to the original 1960's TV series "Star Trek", and can be heard on contemporary recordings by the likes of Radiohead and Brian Ferry.

The expressive multi-timbral Ondes Martenot, although monophonic, is the closest instrument of its generation I have heard which approaches the sound of modern synthesis.

"Forbidden Planet", released in 1956, was the first major commercial studio film to feature an exclusively electronic soundtrack... aside from introducing Robbie the Robot and the stunning Anne Francis! The ground-breaking score was produced by husband and wife team Louis and Bebe Barron who, in the late 1940's, established the first privately owned recording studio in the USA recording electronic experimental artists such as the iconic John Cage (whose own Avante Garde work challenged the definition of music itself!).

The Barrons are generally credited for having widening the application of electronic music in cinema. A soldering iron in one hand, Louis built circuitry which he manipulated to create a plethora of bizarre, 'unearthly' effects and motifs for the movie. Once performed, these sounds could not be replicated as the circuit would purposely overload, smoke and burn out to produce the desired sound result.

Consequently, they were all recorded to tape and Bebe sifted through hours of reels edited what was deemed usable, then re-manipulated these with delay and reverberation and creatively dubbed the end product using multiple tape decks.

In addition to this laborious work method, I feel compelled to include that which is, arguably, the most enduring and influential electronic Television signature ever: the theme to the long running 1963 British Sci-Fi adventure series, "Dr. Who". It was the first time a Television series featured a solely electronic theme. The theme to "Dr. Who" was created at the legendary BBC Radiophonic Workshop using tape loops and test oscillators to run through effects, record these to tape, then were re-manipulated and edited by another Electro pioneer, Delia Derbyshire, interpreting the composition of Ron Grainer.

As you can see, electronic music's prevalent usage in vintage Sci-Fi was the principle source of the general public's perception of this music as being 'other worldly' and 'alien-bizarre sounding'. This remained the case till at least 1968 with the release of the hit album "Switched-On Bach" performed entirely on a Moog modular synthesizer by Walter Carlos (who, with a few surgical nips and tucks, subsequently became Wendy Carlos).

The 1970's expanded electronic music's profile with the break through of bands like Kraftwerk and Tangerine Dream, and especially the 1980's when it found more mainstream acceptance.

The Mid 1900's: Musique Concrete

In its development through the 1900's, electronic music was not solely confined to electronic circuitry being manipulated to produce sound. Back in the 1940's, a relatively new German invention - the reel-to-reel tape recorder developed in the 1930's - became the subject of interest to a number of Avante Garde European composers, most notably the French radio broadcaster and composer Pierre Schaeffer (1910-1995) who developed a montage technique he called Musique Concrete.

Musique Concrete (meaning 'real world' existing sounds as opposed to artificial or acoustic ones produced by musical instruments) broadly involved the splicing together of recorded segments of tape containing 'found' sounds - natural, environmental, industrial and human - and manipulating these with effects such as delay, reverb, distortion, speeding up or slowing down of tape-speed (varispeed), reversing, etc.

Stockhausen actually held concerts utilizing his Musique Concrete works as backing tapes (by this stage electronic as well as 'real world' sounds were used on the recordings) on top of which live instruments would be performed by classical players responding to the mood and motifs they were hearing!

Musique Concrete had a wide impact not only on Avante Garde and effects libraries, but also on the contemporary music of the 1960's and 1970's. Important works to check are the Beatles' use of this method in ground-breaking tracks like 'Tomorrow Never Knows', 'Revolution No. 9' and 'Being for the Benefit of Mr. Kite', as well as Pink Floyd albums "Umma Gumma", "Dark Side of the Moon" and Frank Zappa's "Lumpy Gravy". All used tape cut-ups and home-made tape loops often fed live into the main mixdown.

Today this can be performed with simplicity using digital sampling, but yesterday's heroes labored hours, days and even weeks to perhaps complete a four minute piece! For those of us who are contemporary musicians, understanding the history of electronic music helps in appreciating the quantum leap technology has taken in the recent period. But these early innovators, these pioneers - of which there are many more down the line - and the important figures they influenced that came before us, created the revolutionary groundwork that has become our electronic musical heritage today and for this I pay them homage!

1950's: The First Computer and Synth Play Music

Moving forward a few years to 1957 and enter the first computer into the electronic mix. As you can imagine, it wasn't exactly a portable laptop device but consumed a whole room and user friendly wasn't even a concept. Nonetheless creative people kept pushing the boundaries. One of these was Max Mathews (1926 -) from Bell Telephone Laboratories, New Jersey, who developed Music 1, the original music program for computers upon which all subsequent digital synthesis has its roots based. Mathews, dubbed the 'Father of Computer Music', using a digital IBM Mainframe, was the first to synthesize music on a computer.

In the climax of Stanley Kubrik's 1968 movie '2001: A Space Odyssey', use is made of a 1961 Mathews' electronic rendition of the late 1800's song 'Daisy Bell'. Here the musical accompaniment is performed by his programmed mainframe together with a computer-synthesized human 'singing' voice technique pioneered in the early 60's. In the movie, as HAL the computer regresses, 'he' reverts to this song, an homage to 'his' own origins.

1957 also witnessed the first advanced synth, the RCA Mk II Sound Synthesizer (an improvement on the 1955 original). It also featured an electronic sequencer to program music performance playback. This massive RCA Synth was installed, and still remains, at the Columbia-Princeton Electronic Music Center, New York, where the legendary Robert Moog worked for a while. Universities and Tech laboratories were the main home for synth and computer music experimentation in that early era.

1960's: The Dawning of The Age of Moog

The logistics and complexity of composing and even having access to what were, until then, musician unfriendly synthesizers, led to a demand for more portable playable instruments. One of the first to respond, and definitely the most successful, was Robert Moog (1934-2005). His playable synth employed the familiar piano style keyboard.

Moog's bulky telephone-operators' cable plug-in type of modular synth was not one to be transported and set up with any amount of ease or speed! But it received an enormous boost in popularity with the success of Walter Carlos, as previously mentioned, in 1968. His LP (Long Player) best seller record "Switched-On Bach" was unprecedented because it was the first time an album appeared of fully synthesized music, as opposed to experimental sound pieces.

The album was a complex classical music performance with various multi-tracks and overdubs necessary, as the synthesizer was only monophonic! Carlos also created the electronic score for "A Clockwork Orange", Stanley Kubrik's disturbing 1972 futuristic film.

From this point, the Moog synth is prevalent on a number of late 1960's contemporary albums. In 1967 the Monkees' "Pisces, Aquarius, Capricorn & Jones Ltd" became the first commercial pop album release to feature the modular Moog. In fact, singer/drummer Mickey Dolenz purchased one of the very first units sold.

It wasn't until the early 1970's, however, when the first Minimoog appeared that interest seriously developed amongst musicians. This portable little unit with a fat sound had a significant impact becoming part of live music kit for many touring musicians for years to come. Other companies such as Sequential Circuits, Roland and Korg began producing their own synths, giving birth to a music subculture.

I cannot close the chapter on the 1960's, however, without reference to the Mellotron. This electronic-mechanical instrument is often viewed as the primitive precursor to the modern digital sampler.

Developed in early 1960's Britain and based on the Chamberlin (a cumbersome US-designed instrument from the previous decade), the Mellotron keyboard triggered pre-recorded tapes, each key corresponding to the equivalent note and pitch of the pre-loaded acoustic instrument.

The Mellotron is legendary for its use on the Beatles' 1966 song 'Strawberry Fields Forever'. A flute tape-bank is used on the haunting introduction played by Paul McCartney.

The instrument's popularity burgeoned and was used on many recordings of the era such as the immensely successful Moody Blues epic 'Nights in White Satin'. The 1970's saw it adopted more and more by progressive rock bands. Electronic pioneers Tangerine Dream featured it on their early albums.

With time and further advances in microchip technology though, this charming instrument became a relic of its period.

1970's: The Birth of Vintage Electronic Bands

The early fluid albums of Tangerine Dream such as "Phaedra" from 1974 and Brian Eno's work with his self-coined 'ambient music' and on David Bowie's "Heroes" album, further drew interest in the synthesizer from both musicians and audience.

Kraftwerk, whose 1974 seminal album "Autobahn" achieved international commercial success, took the medium even further adding precision, pulsating electronic beats and rhythms and sublime synth melodies. Their minimalism suggested a cold, industrial and computerized-urban world. They often utilized vocoders and speech synthesis devices such as the gorgeously robotic 'Speak and Spell' voice emulator, the latter being a children's learning aid!

While inspired by the experimental electronic works of Stockhausen, as artists, Kraftwerk were the first to successfully combine all the elements of electronically generated music and noise and produce an easily recognizable song format. The addition of vocals in many of their songs, both in their native German tongue and English, helped earn them universal acclaim becoming one of the most influential contemporary music pioneers and performers of the past half-century.

Kraftwerk's 1978 gem 'Das Modell' hit the UK number one spot with a reissued English language version, 'The Model', in February 1982, making it one of the earliest Electro chart toppers!

Ironically, though, it took a movement that had no association with EM (Electronic Music) to facilitate its broader mainstream acceptance. The mid 1970's punk movement, primarily in Britain, brought with it a unique new attitude: one that gave priority to self-expression rather than performance dexterity and formal training, as embodied by contemporary progressive rock musicians. The initial aggression of metallic punk transformed into a less abrasive form during the late 1970's: New Wave. This, mixed with the comparative affordability of many small, easy to use synthesizers, led to the commercial synth explosion of the early 1980's.

A new generation of young people began to explore the potential of these instruments and began to create soundscapes challenging the prevailing perspective of contemporary music. This didn't arrive without battle scars though. The music industry establishment, especially in its media, often derided this new form of expression and presentation and was anxious to consign it to the dustbin of history.

1980's: The First Golden Era of Electronic Music for the Masses

Gary Numan became arguably the first commercial synth megastar with the 1979 "Tubeway Army" hit 'Are Friends Electric?'. The Sci-Fi element is not too far away once again. Some of the imagery is drawn from the Science Fiction classic, "Do Androids Dream of Electric Sheep?". The 1982 hit film "Blade Runner" was also based on the same book.

Although 'Are Friends Electric?' featured conventional drum and bass backing, its dominant use of Polymoogs gives the song its very distinctive sound. The recording was the first synth-based release to achieve number one chart status in the UK during the post-punk years and helped usher in a new genre. No longer was electronic and/or synthesizer music consigned to the mainstream sidelines. Exciting!

Further developments in affordable electronic technology placed electronic squarely in the hands of young creators and began to transform professional studios.

Designed in Australia in 1978, the Fairlight Sampler CMI became the first commercially available polyphonic digital sampling instrument but its prohibitive cost saw it solely in use by the likes of Trevor Horn, Stevie Wonder and Peter Gabriel. By mid-decade, however, smaller, cheaper instruments entered the market such as the ubiquitous Akai and Emulator Samplers often used by musicians live to replicate their studio-recorded sounds. The Sampler revolutionized the production of music from this point on.

In most major markets, with the qualified exception of the US, the early 1980's was commercially drawn to electro-influenced artists. This was an exciting era for many of us, myself included. I know I wasn't alone in closeting the distorted guitar and amps and immersing myself into a new universe of musical expression - a sound world of the abstract and non traditional.

At home, Australian synth based bands Real Life ('Send Me An Angel', "Heartland" album), Icehouse ('Hey Little Girl') and Pseudo Echo ('Funky Town') began to chart internationally, and more experimental electronic outfits like Severed Heads and SPK also developed cult followings overseas.

But by mid-decade the first global electronic wave lost its momentum amidst resistance fomented by an unrelenting old school music media. Most of the artists that began the decade as predominantly electro-based either disintegrated or heavily hybrid their sound with traditional rock instrumentation.

The USA, the largest world market in every sense, remained in the conservative music wings for much of the 1980's. Although synth-based records did hit the American charts, the first being Human League's 1982 US chart topper 'Don't You Want Me Baby?', on the whole it was to be a few more years before the American mainstream embraced electronic music, at which point it consolidated itself as a dominant genre for musicians and audiences alike, worldwide.

1988 was somewhat of a watershed year for electronic music in the US. Often maligned in the press in their early years, it was Depeche Mode that unintentionally - and mostly unaware - spearheaded this new assault. From cult status in America for much of the decade, their new high-play rotation on what was now termed Modern Rock radio resulted in mega stadium performances. An Electro act playing sold out arenas was not common fare in the USA at that time!

In 1990, fan pandemonium in New York to greet the members at a central record shop made TV news, and their "Violator" album outselling Madonna and Prince in the same year made them a US household name. Electronic music was here to stay, without a doubt!

1990's Onward: The Second Golden Era of Electronic Music for the Masses

Before our 'star music' secured its hold on the US mainstream, and while it was losing commercial ground elsewhere throughout much of the mid 1980's, Detroit and Chicago became unassuming laboratories for an explosion of Electronic Music which would see out much of the 1990's and onwards. Enter Techno and House.

Detroit in the 1980's, a post-Fordism US industrial wasteland, produced the harder European influenced Techno. In the early to mid 80's, Detroiter Juan Atkins, an obsessive Kraftwerk fan, together with Derrick May and Kevin Saunderson - using primitive, often borrowed equipment - formed the backbone of what would become, together with House, the predominant music club-culture throughout the world. Heavily referenced artists that informed early Techno development were European pioneers such as the aforementioned Kraftwerk, as well as Yello and British Electro acts the likes of Depeche Mode, Human League, Heaven 17, New Order and Cabaret Voltaire.

Chicago, a four-hour drive away, simultaneously saw the development of House. The name is generally considered to be derived from "The Warehouse" where various DJ-Producers featured this new music amalgam. House has its roots in 1970's disco and, unlike Techno, usually has some form of vocal. I think Giorgio Moroder's work in the mid 70's with Donna Summer, especially the song 'I Feel Love', is pivotal in appreciating the 70's disco influences upon burgeoning Chicago House.

A myriad of variants and sub genres have developed since - crossing the Atlantic, reworked and back again - but in many ways the popular success of these two core forms revitalized the entire Electronic landscape and its associated social culture. Techno and House helped to profoundly challenge mainstream and Alternative Rock as the preferred listening choice for a new generation: a generation who has grown up with electronic music and accepts it as a given. For them, it is music that has always been.

The history of electronic music continues to be written as technology advances and people's expectations of where music can go continues to push it forward, increasing its vocabulary and lexicon.




Alien Skin is one modern proponent of electronic music and if you are keen to explore the development of this art form and how it has successfully splintered into different genres, in this case atmospheric, eerie & cinematic dark pop, download the latest couple of Alien Skin singles for free. You may do so by going to http://www.alienskinmusic.net/free