SHAZAM and the Recording Academy announced Thursday that viewers will be able to use the application during the ceremony to release exclusive content of backstage and be kept informed of the schedule to the performance.
"Dissemination of Grammy brings together two of the key aspects of the function of discovery Shazam offers - music, which is our heritage and television, which is part of our future," Shazam CEO Andrew Fisher said in a statement.
SHAZAM, which began as an application of recognition of songs, has tried to impose its audio recognition technology in the TV space. If you open the app while watching an advertisement or a program that is enabled to Shazam, it will be unlock all types of content.
He used this for more than a dozen television and commercials still more, but the largest time "Shazam for TV" to date was the Super Bowl last Sunday. The game itself is Shazamable, like almost half of the ads.
SHAZAM has locked on another platform of great event in the case of the Grammys, and marking of the show offers users a live stream of the video behind the scenes, a set list for the big show and the ability to buy all kinds of music.
In addition, if a user to Shazam tags a song between now and March 15, they will be entered into a competition to win a VIP trip for two to the Grammy Awards ceremony next year.
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