Saturday, February 11, 2012

Shines Spotlight on Adele Grammy

LOS ANGELES (Reuters) - the Grammy Awards in recent years have targeted young audiences even though the former acts won the key to the surprise of some music fans, but the honours of Sunday shines its spotlight on Adele, whose popularity crosses all age limits.

Singer British soulful, whose album "21" resulted in massive hits such as "Rolling in the deep" and topped the charts for 19 weeks, entering great price of the industry of music with six nominations, second only to rapper Kanye West with seven.

But all the ears will be settled to Adele, 23, who is scheduled to give a Grammy performance which is his first since undergoing surgery of the gorge towards the end of last year. And everyone, young and old, wants to know if the interpreter of top-sale of 2011 has recovered.

"My eight year old Adele daughter sings songs and 75-year-old grandmother my friend sings Adele songs," said Nic Harcourt, former host of KCRW, who is among those to British singer on the map of U.S. music.

Voice of Adele is a breath of fresh air in 2011 for an industry struggling. "21" album sold more copies in a year than any other Act since "Confessions" Usher in 2004. Total current U.S. sales is about 6.3 million copies.

Over the past years, the Grammys have often seen relative newcomers top categories such as album of the year faced the veteran acts, only to see the older artists to win, shocking the industry focused on youth. Herbie Hancock 2007 jazz album, "River: The Joni letters," was one of the surprises of the latter.

This will not happen at the ceremony on Sunday in Los Angeles. Competition for the album of the year are Adele with "21", Lady Gaga for "Born This Way," Rihanna with "Loud", Bruno March for "Doo-Wops & Hooligans" and the Foo Fighters for "Wasting Light."

Indeed, many of the major categories are dominated by young stars of pop as Adele, Gaga, Katy Perry and Rihanna. Traditional rockers are in large part, with the exception of legend, Paul McCartney and Bruce Springsteen, who are both set to perform at the show on Sunday in Los Angeles.

ADELE, WITHOUT MAKING POP

But in an ironic twist, Adele won celebrity precisely because it involves as many groups of spectators with its expressive ballads such as "Someone like you" as the sound as a survival in an industry dominated by electronic music.

"She had a little substance more and is not just a pop confectionery.". "With a classical sound, Grammy veteran voters are supporting her, while it also reaches young people, no problem", said Bob Merlis, President of the advertising of the MFH.

Adele singles were played on several radio formats, helping to sell albums for consumers more older as well as younger fans who tend to buy music online.

David Bakula, senior vice president, analytic Nielsen Entertainment Adele "exceeded the limits of a simple pop artist, which involves a host of younger, more focused on the singles." said Katy Perry is a good example of a star which sells tons of singles, but not tons of albums. ?

In addition, seven nods Kanye West of the Crown back critical and commercial for the controversial 34-year old rapper who made a voluntary break to perform in 2009.

West has recorded its best competitor of rap "My beautiful Dark Twisted Fantasy" album in Hawaii after withdrawing from the scene of public music following severe criticism on his 2009 explosion involving country starlet Taylor Swift at the MTV Video Music Awards.

Already a 14-time Grammy winner, it is named for the song of the year for "all of the Lights" and best performance rap with Jay - Z for "Otis".

The best new artist category reflects an eclectic mix of artists, the rapper Nicki Minaj and rapper j. Cole, to the sensations of countries The Band Perry, House and artist electropop Skrillex and American folk group Bon Iver.

Singer of "Rhinestone Cowboy" Glen Campbell, 75, currently on a

farewell tour after having announced it early stage of Alzheimer's disease, will receive a lifetime achievement award, and will perform with The Band Perry and Blake Shelton.

Other performers will include veteran crooner Tony Bennett, who is appointed for his Duet "Body and soul" with the late Amy Winehouse - Alicia Keys, Taylor Swift, Coldplay, Jason Aldean, Kelly Clarkson and Chris Brown.

Bonnie Raitt happens after "Finally" singer Etta James, who died in January at the age of 73 years, and rapper and actor of "NCIS: Los Angeles" LL Cool J will be the first official host of the ceremony of the Grammy Awards in seven years.

The winners are determined by some 13,000 members of the Recording Academy, but only a handful of trophies in 78 categories is distributed on the dissemination of the live on Sunday.

(Editing by Jill Serjeant and Bob Tourtellotte)


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